The KITE Research Centre at Newcastle University is recruiting participants for research on how the entrepreneurial mind works. Our experiments will allow us to gain insight into factors that affect entrepreneurial decisions and actions.
WHAT is in it for you?
All participants will receive a briefing on the results of each experiment. These briefings will provide insights that will help you:
- identify new opportunities
- refine the pitch process (as either sender or receiver)
- make difficult decisions by understanding your own preferences
- anticipate the decisions and actions of others
HOW does it work?
Each experiment takes 15 minutes or less, and will be delivered online through this website. All you need to do is register, then follow the instructions we send you via email.
All data are collected anonymously and will be used solely for academic and policy purposes. No one will have access to your private information. You can choose to withdraw at any time.
WHAT Next? Click on the next page to access the Lab…

